A significant part of what Blue Million has done to generate over half a billion views last year is creating content using video—video for social media, websites, and nearly everything else. Video communicates more effectively than static photographs and text. The only downside has traditionally been that it’s more expensive, and if not presented well, it can feel overwhelming or look cheap. We can guide you on both fronts.

Nothing makes a stronger impression than a well-produced video presented tastefully. We recently worked with Burnt Tavern Bourbon to create a beautiful website centered around their outstanding product video.

Athlete Advantage leverages the power of their NIL programs with dynamic videos featuring college athletes.

We’ve created several videos for the Maryland-based web security company Camelot Secure®. These videos are designed to present a real problem in a dramatic story and showcase their effective solution.

We also collaborated with the new Australian-sourced pet product, Cook and Banks, to feature both an introduction from the inventor and actual product demonstrations.

Video-based AI enhanced chatbots are starting to take off and we like them. Ours is being built now, so stay tuned.

1. Engagement: Videos are more engaging than text or static images. They can capture the attention of visitors quickly and keep them interested longer, reducing bounce rates and increasing time spent on the site.

2. Communication: Videos can convey complex information quickly and effectively. They can simplify and explain concepts, products, or services in a way that’s easy for viewers to understand.

3. Conversion: Videos can increase conversion rates. By demonstrating a product or service, showing customer testimonials, or explaining a value proposition, videos can help persuade visitors to take action, such as making a purchase or signing up for a service.

4. SEO Benefits: Search engines like Google often prioritize websites with video content. Videos can improve your site’s SEO by increasing dwell time and providing content that can be indexed by search engines, potentially leading to higher rankings.

5. Brand Building: Videos can help in building a brand’s identity and personality. Through visuals, music, and narration, a brand can convey its values and create a stronger emotional connection with its audience.

6. Mobile-Friendly: Videos are easily consumable on mobile devices, which is crucial as more users access websites via smartphones and tablets. A well-optimized video can provide a seamless experience for mobile users.

7. Social Sharing: Videos are more likely to be shared on social media than text or images. This can increase your content’s reach and drive more traffic back to your website.

Video use on web and social can significantly enhance user experience, improve communication, and drive business.