Spending time with your content is spending time with your brand
CASE STUDY: Wrangler Network
The Wrangler Network leverages Wrangler sponsorship rights at rodeo, fashion, and country music events to produce its own live streaming. This gives Wrangler Jeans a rich way to fully engage their 2.5 million social fans. Many videos have attracted hundreds of thousands of views and some in the millions.
48 million views
170% growth rate (since 2016)
Over 100 live rodeo and music events are streamed online, in social media and on a highly rated App. Blue Million works with Wrangler and partners French | West | Vaughan and US Cowboy.
The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
The technical storage or access that is used exclusively for statistical purposes.The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.